Workman Publishing Company, Inc., is a leading independent publisher of non-fiction books, games, and calendars. The firm's biggest successes include pregnancy guide What to Expect When You're Expecting, the Brain Quest learning card game for children, and Page-A-Day calendars. Other popular Workman offerings include cookbooks; books that are packaged with toys; books, calendars, and toys based on B. Kliban's drawings of cats; and popular culture parodies like The Official Preppy Handbook. The company is owned and run by its founder, Peter Workman. Workman Publishing was founded in New York City by Peter Workman, a 30-year-old Yale graduate who had previously held a number of publishing-related jobs, including working in sales at Dell Publishing, as a clerk at a bookstore, as a reader at a woman's magazine, and as a copy boy at the New York Daily News. In 1968, he decided to strike out on his own and formed a small company to package books for sale to larger publishers. In 1972, the Workman Company moved into publishing books of its own with Richard Hittleman's Yoga: 28 Day Exercise Plan; other lifestyle and humor books followed. The company's first major success was The Toy Book by Stephen Caney, which showed children how to make simple toys by themselves. Though Workman did not have the budget to advertise it, the author made hundreds of personal appearances, and the book went on to sell several hundred thousand copies over the next few years. Caney would later publish other children's activity books for Workman, including some that were packaged with toys and other related objects.